Menghidupkan Pertanian Indonesia Melalui Gerakan Digital Rumah

Abstract

The regeneration crisis among Indonesian farmers poses a serious threat to national food security, marked by an aging farming population and the declining participation of younger generations in agriculture. This challenge is driven by social stigma surrounding farming as a low-prestige occupation, rapid urbanization, and limited access to modern technology and information. Digital advocacy emerges as an effective strategy to reshape the public perception of agriculture, expand access to education, and encourage youth engagement through interactive and inclusive online platforms. Through digital initiatives such as Rumah Tani, collaboration among farmers, youth, academics, and agribusiness stakeholders fosters a modern, technology-driven, and data-based agricultural ecosystem. Digital advocacy plays a crucial role in improving productivity, strengthening climate change adaptation, and promoting food sovereignty and rural economic empowerment through digital agribusiness. The synergy between technological innovation, youth creativity, and agricultural literacy establishes digital advocacy as a strategic instrument for developing a competitive, sustainable, and resilient agricultural system for Indonesia’s future.